Podcast #2: Are women powering communication?

by com1sport | Feb 26, 2024 | Podcast

Podcast #2 : Are women powering communication ?

published on 31/01/2024

written by arno koch

with the participation of
lea guillou
colline billot
julie decker

In the heart of the Stade Symphorien, we welcome three remarkable women from the world of sports communications: Colline Billot, head of communications at Nancy Handball, Julie Decker, head of communications at FC Metz, and Léa Guillou, head of communications at Metz-Handball.

What is the place of women in a sector long dominated by men? And how do they deal with the sexism that can sometimes manifest itself?

Creativity plays a central role in their work, but how much innovation is needed to keep the attention of the public? They give us examples of innovative campaigns and initiatives that have propelled their clubs onto the media scene.

How do they collaborate with other departments within their respective clubs? How do they deal with budgetary constraints, which often mean finding innovative solutions?

This discussion is a source of enrichment for those considering a career in sports communications, or who want to get a glimpse behind the scenes of a professional sports organization. Are women really the leaders in the world of communications? Let’s hear their answers in this new COM1SPORT podcast available on all platforms.

Close to its community: The key for a sports club?

by com1sport | Feb 19, 2024 | Business & Sport

Close to its community: The key for a sports club?

published on 17/01

written by ARIELLE GRENU

There are hundreds of ways to communicate for a sports club, but many of them are not always relevant, we tell you everything about how to communicate well in this article!

Inform your community

A club, regardless of its size, must keep its community well informed! Matches, results, club news are subjects that interest sports fans. Traditional media remain essential to target the entire public, this is what the communications manager of Metz Handball, Sébastien Chevant, made us understand: “We have two public poster campaigns during the year. We also have the Républicain Lorrain which does quite extensive journalistic coverage of the club, we announce all the matches. We also have radio partnerships with France Bleue.”

Communicate on social networks

But nowadays, communicating on social networks has become essential for a sports club, this is what Sébastien Chevant explains to us “The main means of daily communication for the club will be social networks” he believes. They allow rapid and effective communication with a very large number of individuals, but the question to ask is the following: With what content are all these networks supplied?

“Post-match interviews are videos that generate a significant number of views and which inevitably help get people talking about the club.”

To distinguish oneself

It is important to differentiate yourself from other clubs by proposing innovative ideas, this is the case with Metz Handball which conducts interviews after each match. What is the point ? Quite simply to create a dimension of proximity between the players and the public! Hot reactions, feelings of joy, dissatisfaction or sadness can be felt through these interviews, thus arousing the interest and curiosity of fans. According to Sébastien Chevant “Post-match interviews are videos which generate a significant number of views and which inevitably allow people to talk about the club”. Additionally, these videos “are loved by fans.” Other interview formats are offered by the club so as not to bore people. Indeed, cross-interviews are a good way to find out more about the players while renewing the content broadcast.

“This is why many sports clubs call on Com1sport, to differentiate themselves by offering original content which will subsequently feed their networks with relevance! 🙂 ”

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Podcast #1: is sports marketing the weak point of French sport?

by com1sport | Feb 12, 2024 | Podcast

Podcast #1 : Is sports marketing the weak point of French sport?

published on 31/01/2024

written by arno koch

with the participation of
Amandine Mohamed
Gregory muller
Bertrand fenot

What are the keys to success in the world of sports marketing?

This is the question that Amandine Mohammed, Marketing Manager at Moselle Open, Bertrand Fenot, Marketing Manager at FC Metz, and Gregory Muller, Marketing Manager at Metz-Handball, will attempt to answer in front of our microphones.

Is the future of sports marketing based on American-style models?

Can collaboration between clubs revolutionize the local sports landscape? How can we continually improve the fan experience? All these questions and many more will be addressed through the experiences of these players in the sports business.

All in all, this podcast offers a fascinating insight into the world of sports marketing in Metz, highlighting key points in the development of a structure. An inspiring lesson for all those seeking to excel in the world of sport and marketing.

Find our podcasts on streaming platforms, and subscribe to our youtube channel for more exclusive, behind-the-scenes videos from the world of sport.

WHY IS CREATIVITY AN ESSENTIAL FACTOR IN VIDEO?

by com1sport | Feb 5, 2024 | Business & Sport

why is creativity an essential factor in video?

published on 21/04

written by IVANN PIERRET

In today’s world, videos are everywhere. From advertising and tutorials to movies and music videos, videos have invaded our daily lives. With such an abundance of videos, it is more important that never stand out and create productions that capture the audience’s attention. This is where creativity comes in.

Creativity is an essential skill in video production. It allows you to find unique ideas for telling stories and create videos that reflect the brand’s image.

Here are five reasons why creativity is important in video production:

Attract the public’s attention

In a world where we are constantly bombarded with information, it is easy to drown in the noise. Videos that stand out and are memorable attract audience attention. Creative and original ideas can help create videos that stand out and are more likely to be shared and distributed.

Tell a story

Videos are often used to tell stories and experiences. Creativity allows you to find unique ways to tell these stories, make them more interesting and create emotions in viewers. Creative videos can turn an ordinary story into an unforgettable experience.

Engage the public

Videos are a powerful way to engage audiences, but this can only be achieved if the video is interesting and captivating. Creativity allows you to find innovative ways to keep viewers’ attention throughout the video. Creative videos can encourage viewers to engage more with the brand or story being told.”

improve video quality

Creativity can help solve technical or logistical problems that may arise during video production. It can also help improve video quality, providing new ideas for lighting, staging, music and special effects. Creative videos can add an extra dimension to the production, making it more professional and engaging.

promote the brand

Videos are an effective tool to promote a brand, but this can only be achieved if the video is creative and original. Creativity allows you to create videos that reflect the brand’s image and are consistent with its values and communication strategy. Creative videos can help create an emotional connection with audiences, which builds brand loyalty.

“In conclusion, creativity is a crucial element in producing captivating, engaging and memorable videos. It allows us to tell stories, promote brands and improve the quality of productions. Creativity is an essential asset for video producers and anyone looking to capture audiences’ attention in a world increasingly saturated with video content. 🙂 ”

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